The Heart of Spur PR
Kimberly Schmitz, Spur Public Relations owner and principal consultant, is a passionate and seasoned professional communicator who has practiced public relations in Tucson for over a decade. She has successfully implemented publicity programs locally, regionally, nationally and internationally for Tucson-based and out-of-state clients. Prior to establishing Spur Public Relations, Kimberly exceeded publicity goals for a number of agency clients spanning industries of older adult care, childrens' clinics, banking, and hydroponic vegetable production. She achieved unprecedented editorial coverage for Southern Arizona as the in-house Director of PR at the Metropolitan Tucson Convention and Visitors Bureau. More recently, Spur Public Relations' clients have included an NCAA collegiate bowl game, local event series, world-class resorts, new business chains, and international biotechnology development firms.
Kimberly has cultivated an intricate network of media relationships and connections. She specializes in earning print and online editorial coverage as well as development of strategic social media programs. Kimberly also enjoys, and has a proven track record for developing and implementing reputation management and community relations programs. She has received a number of awards of excellence for her work from the Public Relations Society of America, Southern Arizona Chapter and was honored as a 2011 “Up and Comer” by Inside Tucson Business. She earned a BA in Communications from the University of Arizona and is a past president and board member of the Public Relations Society of America, Southern Arizona Chapter.